I wanted to take an object thats normally not focused on when it comes to typography, so many campaigns seem to forget about how much it can draw in the audience, and even explain there thought just through the text design itself.
I mentioned below the idea of using leaves and decided to stick to this natural element when it comes to the object I use.
- I could work around the actual photograph itself, picking up on the shapes of the leaves to form the lettering.
(I need to look into the exact place and audience that would use the typeface before I settle on an idea)
-by picking up on the bright colours of the leaves the campaign could be focused more towards a younger audience, giving the campaign a chance to widen its audience and attract the younger ages that in the end need to help the environment the most.
- im not sure if by physically drawing the leaves I would loose the understand of what it actually is im illustrating? think I need to try it out though because so many shapes can be formed from them, making them really easy to manipulate.
-thinking about positioning of the lettering again, im also going to take photographs to place the text onto, think this will really help me back the idea a lot more and make it a lot clearing in my mind of where it will be used.